animation, film, Illustration, Inspiration, Sport

Onwards is an animated film by illustrator James Jarvis and director Richard Kenworthy. It follows a character out on a run through a landscape that becomes increasingly abstract and Escheresque as the film progresses.

The simple, hand-drawn execution is layered onto a technically-sophisticated 3D world and the effect is amazing — perfectly capturing the day-dreaming experience of running.

The film is ‘presented by Nike’, and, much like ‘Chalkbot‘ (another Nike project) and ‘The Fun Theory‘ (by Volkswagen) keeps the association with the big brand subtle, allowing the idea to shine through.


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