Onwards

animation, film, Illustration, Inspiration, Sport

Onwards is an animated film by illustrator James Jarvis and director Richard Kenworthy. It follows a character out on a run through a landscape that becomes increasingly abstract and Escheresque as the film progresses.

The simple, hand-drawn execution is layered onto a technically-sophisticated 3D world and the effect is amazing — perfectly capturing the day-dreaming experience of running.

The film is ‘presented by Nike’, and, much like ‘Chalkbot‘ (another Nike project) and ‘The Fun Theory‘ (by Volkswagen) keeps the association with the big brand subtle, allowing the idea to shine through.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s