Chalk bot. Very cool.
Great idea from Nike. Send your inspiration message relating to cancer and the ‘Chalk Bot’ sprays them on the Tour de France route. Great example of integration between online and the physical world. Shame we only found out about it as the Tour finishes! Damn.
[...] with the campaign is played down, yet it comes through as the hero, in a similar way to the Chalkbot campaign by Nike featured here a while back, both of which succeed at engaging people with a [...]
The Fun Theory « The Lungs of Good Design
October 16, 2009 at 12:30 pm
[...] film is ‘presented by Nike’, and, much like ‘Chalkbot‘ (another Nike project) and ‘The Fun Theory‘ (by Volkswagen) keeps the [...]
Onwards « The Lungs of Good Design
October 19, 2009 at 11:20 am